Wharton Sports Business Academy

University of Pennsylvania - Residential Program

Learn What It Takes to Win in the Business of Sports

Sports is a multi-billion dollar business — and growing. The Wharton School of the University of Pennsylvania and the Wharton Sports Business Initiative (WSBI) present the Wharton Sports Business Academy (WSBA), imparting key insights to rising high school juniors and seniors interested in sports business leadership careers.

Learn core business topics as they intersect with the sports industry:

  • Leadership
  • Ownership
  • Management
  • Marketing
  • Media
  • Law
  • Negotiation
  • International Business

Students have a rare chance to engage with industry leaders and discuss the essentials of a successful sports organization. Guest speakers include world-renowned Wharton faculty as well as sports agents, broadcast network executives, brand marketers and professional team executives.

The Wharton Sports Business Academy encourages leadership development through collaborative teamwork. Teams tackle case studies and create business plans for a new sports-focused business — all under the leadership of Penn’s finest.

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University of Pennsylvania