In a recent USA Today article, Elizabeth Weise points out the fact that – laid end-to-end – the 3D glasses “worn by avid Avatar-goers … would reach from Los Angeles to Angmagssalik, Greenland – about 3,987 miles.” That’s more plastic than most people use in a lifetime. This, obviously, has the potential to engender an enormous carbon footprint (a huge faux pas for a movie that preaches against the habitual violation of fragile ecosystems.) Luckily for us, however, the four companies that provide the glasses to view the film all have recycling programs that stress both hygiene and reuse. IMAX, Dolby Laboratories, Real-D and XpanD manufacture the glasses and screens for theaters across the United States, and all provide said theaters with instructions on how to sterilize and reuse the lenses. Most glasses have a shelf life of more than 1000 viewings before they return to the factory for recycled manufacturing.
The technology with which the companies sterilize, repair and ship the glasses varies from year to year and corporation to corporation. The bottom line, though, is that these companies demonstrate a commitment to safeguarding the integrity of the already fragile bionetwork in which we live. “During National Green Week, it’s nice to see major corporations holding themselves up as examples of environmental sustainability,” says camp owner Julian Krinsky. Julian Krinsky Camps & Programs demonstrates daily a commitment to a “green” business model and we all find it thrilling to join the ranks of other businesses battling this pressing issue.
To read more about sustainable 3-D glasses, see Weise’s article in The USA Today.
To learn more about the green initiatives of Julian Krinsky Camps, check out our website at www.jkcpgoesgreen.com.
